Initially, Apricot Ballroom was an invite-only party that allowed us to meet and greet the people we wanted to share a close intimate event with. This wasn't a drive for exclusivity, but an inherent desire for inclusivity. We wanted to explore the concept of utilising absolutely no social media to promote parties, instead using a face-to-face approach and word of mouth.
In doing so, we threw a few parties and fell in love with the community feel. This, alongside visits to some of London's best audiophile parties, led to the need for an audiophile soundsystem of our own; to really create a ballroom people had no desire to leave.
The AB Soundsystem will now power all our events.
We'd love to introduce you to our family. Sign up to the mailing list and we'll shoot you over an email whenever we've got a lil somethin' somethin' cooking.